Surah Al-A'raf 7:90

("If you follow Shu`ayb, be sure then you will be the losers!") Allah answered them,

(So the earthquake seized them and they lay (dead), prostrate in their homes) Allah said that the earthquake shook them, as punishment for threatening to expel Shu`ayb and his followers. Allah mentioned their end again in Suah Hud,

(And when Our commandment came, We saved Shu`ayb and those who believed with him by a mercy from Us. And the Sayhah (loud cry) seized the wrongdoers, and they lay (dead) prostrate in their homes.) 11:94 This Ayah mentions the Sayhah (cry) that struck them after they mocked Shu`ayb, saying,

(Does your Salah (prayer) command you...) so it was befitting to mention here the cry that made them silence. In Surat Ash-Shu`ara', Allah said,

(But they belied him, so the torment of the Day of Shadow (a gloomy cloud) seized them. Indeed that was the torment of a Great Day) 26:189 because they challenged Shu`ayb,

("So cause a piece of the heaven to fall on us, if you are of the truthful!") 26:187. Therefore, Allah stated that each of these forms of punishment struck them on the Day of the Shadow. First,

(So the torment of the Day of Shadow (a gloomy cloud) seized them) 26:189 when a gloomy cloud came over them (containing) fire, flames and a tremendous light. Next, a cry from the sky descended on them and a tremor shook them from beneath. Consequently, their souls were captured, their lives were taken and their bodies became idle,

(and they lay (dead), prostrate in their homes). Allah said next,

(They became as if they had never dwelt there) meaning, after the torment seized them, it looked as if they never dwelled in the land from which they wanted to expel their Messenger Shu`ayb and his followers. Here, Allah refuted their earlier statement,

(Those who belied Shu`ayb, they were the losers.)

Orang-orang kafir di antara kaum Nabi Syuaib, yaitu pemuka-pemuka mereka yang mengingkari ayat-ayat Allah dan mendustakan rasul-Nya sudah berbuat kezaliman, antara lain dengan menghalang-halangi orang lain untuk beriman kepada Nabi Syuaib dan agama yang dibawanya, mereka berkata: "Jika kamu beriman dan mengikuti seruan Syuaib yang mengajak kepada agama tauhid, niscaya kamu akan merugi akibat perbuatan itu karena meninggalkan agama nenek moyang yang kamu anut selama ini. Kamu akan kehilangan kemuliaan dan kehormatan, karena dengan mengikuti Syuaib kamu akan menganggap bahwa nenek moyang kamu adalah orang-orang yang sesat dan akan diazab oleh Allah. Di samping itu, kamu juga akan kehilangan harta benda dan keuntungan yang berlipat ganda dalam perdagangan karena agama Syuaib tidak memperbolehkan melakukan penipuan dalam berjual beli, terutama mengenai takaran dan timbangan.

Pemuka-pemuka kaum Nabi Syuaib jelas bersikap angkuh dan kufur. Sikap angkuh ini timbul karena mereka berkuasa di negeri itu, sifat inilah yang mendorong mereka untuk mengeluarkan ancaman kepada Nabi Syuaib dan para pengikutnya untuk mengusir mereka dari Madyan. Sedang sifat kufur mereka telah menyebabkan mereka bertindak untuk menghalang-halangi orang lain menganut agama Allah yang dibawa oleh Nabi Syuaib. Mereka adalah orang-orang yang sesat, dan berusaha untuk menyesatkan orang lain.